Patient Education · Online Booking

KinetiKare Physiotherapy

A 60+ page physiotherapy website where patients can explore by body region, symptom, condition, or treatment before booking online.

Visit the live site

KinetiKare homepage with booking actions and live Google reviews — The homepageThe opening joins online booking, clinic photography, and live Google reviews.

Context

KinetiKare is my personal physiotherapy brand, with the website serving as its main public presence. It is designed for people who may know where they hurt or what they are experiencing without knowing the name of the condition.

The site combines body-region navigation, symptom-based guidance, condition information, treatment pages, comparisons, patient reviews, and direct online booking.

My role

I defined the site structure, wrote and organized the clinical content, built the navigation and booking links, tested the site, and continue to update it.

The work

KinetiKare condition search, body-region filters, and neck and back condition list — The condition librarySearch, body-region filters, and the relevant condition pages in one view.

Side-by-side comparison table of tennis elbow and golfer’s elbow — Comparison pagesTwo similar conditions side by side, with how they are told apart in an assessment.

KinetiKare rotator cuff guide with section navigation and an anatomical illustration — A long-form condition guideA section index, plain-language explanation, and an original anatomical illustration on the same page.

KinetiKare mobile homepage with booking and call actions — On a phoneBooking, calling, and the current Google review count stay in the first screen.

Approach

The site can be browsed by body region, symptom, condition, or treatment. It also includes comparison pages for conditions with similar symptoms.

What changed

Monthly Google Search clicks increased from 27 in July 2025 to 93 in July 2026.

Tools and environment

Next.js · GitHub · Vercel · Jane App · Google Search Console

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