Kareem
Hassanein
Implementation Consultant
MSc PT · BSc Kin
I spent years on the frontline. Personal trainer, fitness manager, physiotherapist. I built caseloads, managed operations for a 25-person team, and was the highest-revenue clinician at my practice for three consecutive years. The through-line has always been the same: getting people to adopt and stick with new systems, routines, or behaviours.
Whether it was a patient following through on a home exercise program, a trainer learning a sales process, or a clinician adopting new documentation software, the challenge was always the same. People resist systems that add friction to their day. The gap between how a tool is designed to work and how the work actually happens is where most rollouts fall apart.
Now I work across healthcare, legal, and med-tech environments. I map workflows before touching configuration, talk to the people who will use the system, and stay through adoption. Go-live is where most implementations start to fail, not where they end.
Two perspectives, one focus.
Clinical, operational, and technical.
I have run a $200K clinical caseload, managed operations for a 25-person multidisciplinary team, redesigned booking architecture across 6 specialties, and built LLM-powered automation for document generation. The range means I can move between the clinical floor, the back office, and the codebase.
Map, build, and stay.
I start by understanding how the work actually moves before touching any configuration. Then I build the system to match that workflow, whether that means writing automation, configuring software, or wiring up integrations. Then I stay through the first stretch of real use to adjust what needs adjusting.
Work history.
Digital Strategy & Operations
Endorphins HealthLeading digital operations for a multidisciplinary clinic with 8 practitioners across 6 specialties. Redesigned booking architecture for multi-provider scheduling, built conversion flows from service pages to booking, and deployed a local SEO engine across 8 GTA municipalities.
Workflow Automation
Tax Relief CounselBuilt an LLM-based drafting automation system that reduced document generation time by 85%. Mapped intake and client communication workflows to surface bottlenecks, created SOPs for consistency, and built a reusable template library for scalable output.
Clinical Advisor
Neuro-ModReviewing clinical deployment strategies for a medical device startup. Documenting usability friction in clinician workflows and delivering integration recommendations to support deployment readiness.
Registered Physiotherapist
Private Physiotherapy ClinicTop revenue-generating clinician for 3 consecutive years on a team of 6, generating $200K+ annually through retention workflows and high rebooking rates. Led the Heidi AI rollout from evaluation through go-live, achieving 100% adoption in 8 weeks, cutting documentation by 3 hours/week per clinician, and eliminating $20K in annual admin cost.
