Kareem
Hassanein
Clinical Implementation Advisor
for Health-Tech & Service Innovation
I'm a practicing physiotherapist and clinical implementation advisor working with health-tech and health innovation startups on digital adoption, product rollout, and the practical realities of bringing new tools into care delivery and service operations. I bring a McMaster background in kinesiology and graduate training in physiotherapy from Robert Gordon University, where I completed my MSc with Distinction.
My perspective is grounded in thousands of hours of coaching and patient care, along with hands-on clinic operations and experience introducing digital tools into clinical and professional settings. I help founders understand how their product fits into existing routines, what it asks of clinicians, patients, and teams, and how to adjust the design, workflow, or rollout so it has a better chance of becoming part of routine use.
My advisory work is especially relevant to teams building rehabilitation, patient engagement, AI documentation, clinical workflow, and service innovation tools.
I spent years on the frontline. Personal trainer, fitness manager, physiotherapist. I built caseloads, managed operations for a 25-person team, and was the highest-revenue clinician at my practice for three consecutive years. The through-line has always been the same: getting people to adopt and stick with new systems, routines, or behaviours.
Whether it was a patient following through on a home exercise program, a trainer learning a sales process, or a clinician adopting new documentation software, the challenge was always the same. People resist systems that add friction to their day. The gap between how a tool is designed and how it gets used is where most rollouts fall apart.
Now I work across healthcare, legal, and med-tech environments, running implementations inside practices and advising founders on how their tools fit into the routines of clinicians and patients. I map workflows before touching configuration, talk to the people who will use the system, and stay through adoption.
Clinical, operational, and technical.
I have generated $600K+ in clinical revenue, managed a 25-person team, rebuilt a clinic website, and built LLM-powered automation for document generation.
Map, build, and stay.
I sit with the team and watch the workflow run before changing anything. Then I build the system to match it, whether that means writing automation, configuring software, or wiring up integrations. After launch, I stay through the first weeks and fix what comes up.
Lab2Market Validate at McMaster University
Volunteer mentor for the June 2026 cohort, supporting Canadian researchers as they test and commercialize MedTech innovations through the McMaster Industry Liaison Office's Lab2Market program.
Work history.
Digital Strategy & Operations
Endorphins HealthLed operational and digital infrastructure buildout for a 6-specialty multidisciplinary clinic while launching the physiotherapy service line as sole clinician. Redesigned and relaunched the clinic website, managed referral pathways across 5 disciplines, and built out local SEO across 8 GTA municipalities.
Workflow Automation
Tax Relief CounselBuilt an LLM-based drafting automation system that reduced document generation time by 85%. Mapped intake and client communication workflows to surface bottlenecks, created SOPs for consistency, and built a reusable template library the firm can run without starting from scratch each time.
Clinical Advisor
Neuro-ModReviewing clinical deployment strategies for a medical device startup. Documenting usability friction in clinician workflows and delivering integration recommendations to support deployment readiness.
Registered Physiotherapist
Private Physiotherapy ClinicTop revenue-generating clinician for 3 consecutive years on a team of 6, generating $600K+ annually through retention workflows and high rebooking rates. Led the rollout of an AI clinical documentation tool (Heidi AI) from evaluation through go-live, achieving 100% adoption in 8 weeks, cutting documentation by 3 hours/week per clinician, and eliminating $20K in annual admin cost.
What that looks like in practice.
See the services I offer, or reach out if you already know what you need.
