For firms
From search to signed.
Websites, intake, CRM handoff, Google Ads and tracking for law firms, and for tax and accounting firms, in Canada and the US. I build and run all of it myself, and every account stays in the firm’s name.
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- Your CRM
- Clio and others, learned before anything changes
- Wording
- To your law society’s or bar’s rules
- Client information
- Never goes into AI tools
- Your accounts
- Stay in the firm’s name
What firm owners ask me to fix
These are often connected. The gap that loses a lead’s source on the way into the CRM is usually the same one that hides which campaign worked.
Our ads report leads that never become clients.
We cannot tell which campaign brought in a signed client.
Intake loses the lead source on the way into our CRM.
Our older articles no longer match the current rules.
The templates broke after a plugin update.
Switching sites feels too risky.
What I build
Each piece works on its own. Together they carry a reader from the first search to a signed engagement, with the source attached all the way.
Practice area pages in plain language
Someone with a problem finds the page for it, understands where they stand, and knows what to do next.
Tools that answer a reader’s own situation
A reader works out their own deadline or next step before they call, with the source beside every figure, so they arrive informed.
Intake that screens and routes each request
Requests that fit go straight to your scheduler and the rest come to you to review, so consultation time goes to the right clients.
The lead’s source, carried into your CRM
You can see which search or campaign brought in each signed client, and a conversion counts only once the lead is delivered, so your ads learn from real leads, not clicks.
Launches you can reverse in one step
Every old address is redirected, the new site goes live with one change, and the old one stays a step away until you are sure.
Tax law firm · Washington, D.C.
Tax Relief Counsel
Why was a tax law firm paying for leads that were really button clicks, and what would a site built for its clients look like?
Rebuild finished, launch pending
What I found
- Most of the conversions the ad account reported were clicks on the consultation button, not leads.
- Audit campaigns were reaching people looking for the IRS phone number.
- A missing template had stripped the headings and bylines from archived posts for months.
- 120 old addresses checked, all loading on the new siteRedirect map tested address by address
- Accessibility scores of 97 to 99Lighthouse audits of the rebuilt pages
What it costs
Fixed prices, agreed before anything starts.
- Website check$1,500The way in
- Fixesfrom$1,000
- Two-week sprintfrom$5,000
- New websitefrom$10,000
- Monthly plansfrom$1,000
Prices are in Canadian dollars; US firms pay the same figures in US dollars. They are set for one location and a small team, and larger practices are quoted.
See what each includesQuestions firm owners ask
If yours is not here, ask me on the call.
Do you know our law society’s or bar’s advertising rules?
I read them before I write anything, and I write every page to them: what the firm can call itself, what it can say about results, and how it describes its fees.
Nothing goes live until you have approved the wording. The firm stays responsible for its own advertising, so the final word is yours.
Will our client information go into AI tools?
No. I use AI tools to help me build, and client information, client files and passwords never go into them. The website work does not need client information at all.
Can you work with our CRM?
Yes. I work with the CRM you already use, for example Clio, and I learn how your firm has set it up before I change anything.
New leads arrive in the format your automations expect, with the source of each one attached.
Do we own everything?
Yes. The domain, hosting, website, Google accounts and ad account stay in the firm’s name, and you pay those bills directly. If you ever move on, there is nothing to hand back.
Can you work alongside our agency or IT provider?
Yes. They get the access they need and no more, and every change I make is logged with a way to undo it, so nobody is surprised.
Do you work with firms in the US?
Yes. US firms pay the same figures in US dollars, and I write to your bar’s advertising rules. Tax Relief Counsel is a firm in Washington, D.C.
Do you guarantee rankings or signed clients?
No, and no one honestly can. I measure what happens and report it plainly: leads and signed clients by source, not clicks.
Tell me where the leads go missing. I will tell you what I would fix first.
Book a 20-minute call and tell me what is not working. If you would rather see the whole picture first, start with the website check: its cost comes off any work within 60 days.
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